MovieTell.co.in - Convenience (Hidden) Charges
In case you are looking for online movie tickets to any of the following cinema halls in India then in highest probability you would be redirected to MovieTell.co.in
- Velocity III - Indore
- SRS - Faridabad
- Wave - Noida
- Wave - Kaushambi
- 24 Karat - Mumbai
- DT Cinemas - City Center
- DT Cinemas - Mega Mall
I decided to dig deeper into movietell.co.in site and tried buying some movie tickets. I was surprised to see that they are charging Rs. 10 per ticket as convenience charge. Which is not shown when you select the ticket (as depcited in the following image)
Only after I made the payment did I realize that I had been charged Extra (Rs. 30 for 3 tickets). When they actually show the breakup.
I don’t think this business model could ever work in India. First off having hidden charges is ridiculous, second Rs. 10 per ticket isn’t justified (when you don’t even deliver). I believed TicketPro guys could think of better revenue models then to charge 5-8% as convenience charge.The user anyways pays 2.5% as transaction charge. So in effect if you are buying online Tickets from MovieTell then you are paying approx. 10% extra.
I need not re-iterate, cool ajax based UI alone won’t take any one far, you have to actually add some value if you expect to be paid extra.
