Internet in India

looks like a very bad business model to me, this type of model has not succeeded anywhere in the world, charging customers when you are in beta, most of the consumer internet companies do not charge the users and we have seen the trend with a lot of them to name a few ebay, rediff, fandango. the list is long. I would encourage movietell people to think of a different revenue model seriously before consumers like me are driven away by these stupid charges.

Humm, in this case one can sue it very easily.
Moreover this is not a stable model. They may require more work on it.

They should clearly mention all the prices and service charges attached.

Interesting but impractical idea. If they charge less and make sure they can deliver tickets or get them collected profficiently, it might work.

In case you are looking for online movie tickets to any of the following cinema halls in India then in highest probability you would be redirected to MovieTell.co.in

• Velocity III - Indore
• SRS - Faridabad
• Wave - Noida
• Wave - Kaushambi
• 24 Karat - Mumbai
• DT Cinemas - City Center
• DT Cinemas - Mega Mall

I decided to dig deeper into movietell.co.in site and tried buying some movie tickets. I was surprised to see that they are charging Rs. 10 per ticket as convenience charge. Which is not shown when you select the ticket (as depcited in the following image)

Only after I made the payment did I realize that I had been charged Extra (Rs. 30 for 3 tickets). When they actually show the breakup.

I don’t think this business model could ever work in India. First off having hidden charges is ridiculous, second Rs. 10 per ticket isn’t justified (when you don’t even deliver). I believed TicketPro guys could think of better revenue models then to charge 5-8% as convenience charge.The user anyways pays 2.5% as transaction charge. So in effect if you are buying online Tickets from MovieTell then you are paying approx. 10% extra.

I need not re-iterate, cool ajax based UI alone won’t take any one far, you have to actually add some value if you expect to be paid extra.

M-Ticketing, a lot has been happening in this space. Here are some companies operating in this space in India.

ConvergeLabs
Funding $11 million
Key Investors: Walden International, Anthellion Capital, Global Catalyst Partners, Dot Edu Ventures, GVFL M-Ticket, ConvergeLabs’ leading application, allows mobile users to buy tickets from their phones. Instead of standing in long lines, concert and theatergoers get a special barcode on the screen of their phone, which they swipe over a scanner at the event to gain entry. –Source: RedHerring

Then there’s Moveo:

Moveo

Seed Funding $1 million

E-ticketing will soon be passé. M-ticketing is going to be the rage. M-ticketing (tickets on the mobile) is one of the applications that Moveo, the latest Indian start-up in mobile applications is coming up with. –Itwire

PVR Plans to roll out m-ticket

Indian Airlines, Spice, Indian Railways and others are coming up with m-ticketing.

Despite all this buzz about m-ticketing TicketPro (MNC having prensence in many countries) has recently started operations in India under the name of MovieTell (The reason I liked this particular site is that they have a cool Ajax based interface unlike ugly TicketCounterIndia). Why?

Because there still remains a lot of potential in just the movie e-ticketing space. The shear volumes of movie tickets sold in India make it possible.

Even at a pessimistic estimate of just 30 percent of the showcased numbers, it’s possible to sell Rs.1 billion worth of movie tickets through online sales.”
–IMAI

And if still somebody is not convinced with the figures have a look at these Google trends:

Top cities searching for “online movie tickets” around the world:
1. Hyderabad, India
2. Chennai, India
3. Bangalore, India
4. Mumbai, India
5. New Delhi, India
6. Delhi, India
7. Raleigh, NC, USA
8. Reston, VA, USA
9. Calgary, Canada
10. Denver, CO, USA

Indian cities top the charts.

The reason is simple not all multiplexes or cinemas have the infrastructure and volumes to host their own e-ticketing systems as PVR and famecinema have. There is HUGE potential for any web site trying to bring all of them under one hood. A concept similar to Fandango.

This is just the beginning, there still is huge potential here, probably more than m-ticketing which initially would be limited to big players!

Definitely a win-win situation for small Cinema Owners and the consumers.

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